When the Thriller and I were out west on our Route 66 Odyssey last summer, I tasted a Hostess Chocodile for the first time. It was delicious, but I remember thinking, “Mavis and I could probably come up with something tastier than this.” As a result, the Chocodoodle was born. Some of you may already know that Mavis and I are starting a side-business, to hopefully sustain us in our dotage (and to accompany our Social Security benefits, if in fact there are any to be had 10 years hence). We are in the very beginning stages. We’ve yet to write a business plan, but that’s on the calendar. So is contacting health department officials and getting all the preliminary paperwork underway.
Right now, our little two-person company, Mavis and the Bird, is experimenting with recipes. Our Chocodoodles (we are in the process of trademarking the name — surprisingly, no one’s licensed it yet) are the first order of business. [We also know that “chocodoodles” are a rather obscure variation on the snickerdoodle cookie, but we feel there won’t be that much confusion. I mean, I just bought chocodoodles.com, and every variation — .net, .biz, .org, etc. — was available as well.] At present, we’re using Hostess Twinkies as our sponge cake base, but we won’t be doing that for long. We’ve happened on some good cake recipes, to which we will add our own special touches. When that’s done, we will switch over to the homemade cakes.
We’ve always loved to play around in the kitchen, Mavis and I. Over the years, our family have said on numerous occasions, “You should sell this stuff!” We’d always agree and say, “Yeah, we really should,” but then time would march and we’d forget. Well, this time, we decided to remember.
In all my research, there hasn’t yet appeared a bakery or confectionery that uses chocolate covered sponge cakes with cream filling as their specialty. We plan to make it ours. All the major holidays, office parties, birthday parties (why not serve individual Chocodoodles instead of baking a cake?), craft shows, baby showers, mail-orders all over the country…it’ll hopefully keep two old ladies busy. Mavis and the Bird have high hopes of being the next Harry & David.
Well maybe not. But we’ll at least be available for anything local.
And we know that Chocodoodles are not health food. They’re an occasional indulgence for a special day or event, and that will be the crux of our marketing strategy. Still, we will use only the best ingredients available. Our cake will have about eleven ingredients — less than half that of a Twinkie.
There’s a lot to think about. But if you don’t think big, you’ll never climb out of the foxhole, right?
Happy Sumday. Time for some coffee and thinking about chocolate things.